As a Motion Designer and Animator on of the things I love most about my job is starting from scratch and brainstorming ideas, taking these and then translating them into finished creative. This idea to the right was part of Ocado's Summer Campaign. We wanted to highlight a great meat selection that we had on the website. Using the idea of a Summer BBQ I created a text that tried to evoke an emotive response from the viewer and hopefully encourage them to buy. I tried to use best Social creative practice by trying to hook the consumer within the first 3 seconds and also tried to give a payoff by having an interesting way of text transition. I was proud with the result in the end. As a Motion Designer and Animator on of the things I love most about my job is starting from scratch and brainstorming ideas, taking these and then translating them into finished creative. This idea to the right was part of Ocado's Summer Campaign. We wanted to highlight a great meat selection that we had on the website. Using the idea of a Summer BBQ I created a text that tried to evoke an emotive response from the viewer and hopefully encourage them to buy. I tried to use best Social creative practice by trying to hook the consumer within the first 3 seconds and also tried to give a payoff by having an interesting way of text transition. I was proud with the result in the end.